What is the Australian Postcode Survey?
Regions generally do not show up in retail sales figures, so the logical step is to do what thousands of retailers around Australia have been doing for the past few years. Record the postcode on every sale. It is that simple. At the end of your advertising campaign period, it is just a matter of tallying up the postcodes and working out where the best sales are coming from. When running identical campaigns over numerous regions, this will tell you which regions have the best response to that particular campaign. When running diverse campaigns over regions with a similar response to previous identical campaigns, this will tell you which campaign is most effective in the class of region to which you are marketing.
This can be quite a laborious and at times, complicated chore. Certainly not something to be entrusted to the humble shop assistant. Neither is this something you would want to distract you from the task of developing a collection of regionally effective marketing campaigns that can be relied upon to bring home substantially more money than they cost to contract. FieldCraft has developed just the tool to assist you in getting your products to the people. The Australian Postcode Survey has simple data entry, it finds postcodes for specific suburbs whenever the customer does not know their postcode, and it can tally the results to show where your sales have been coming from.